YouTube is one of the most used social platforms. It is also the second most popular search engine with over 2 billion users. 62% of its consumers are global, it’s no wonder how a lot of people use this to earn money. Some are using this as a side hustle to earn extra allowances. They create contents about tutorials, video game walkthroughs, making live streams, vlogs, unboxing videos, products reviews. This is why many are interested on how to make money on Youtube.
Youtube Community Guidelines
A lot of contents that YouTube allows should be in line with the community guidelines. YouTube also is considered an important tool in promoting businesses of all types. It gains consumers through advertisements posted on every video. Customers have to watch these videos with the use of desktop computers and smartphones. The number of global users per year increases because YouTube has been localised in 100 countries. In addition, there are approximately 2,240.03 million users of Youtube 2021.
Starting a YouTube account and posting videos will not automatically equate to earning money right away. Here’s how you can make money on YouTube:
Join the YouTube Partner Program
YouTube created the YouTube Partner Program, or the YPP. It offers creators more access to YouTube’s resources and monetisation features. You will have access on their Copyright Match Tool and the Creator Support Teams. The YPP also lets the sharing of revenue happen from advertisements posted on each video.
Use this guidelines to be on the YouTube Partner Program:
- The YouTube channel must have more than 1,000 subscribers
- Link your Youtube account with an AdSense channel
- The YouTube channel must have more than 4,000 valid public watch hours in the last 12 months
- The channel has no active community guideline strikes
- Country living in must have access to YouTube
Make a profit by selling your merchandise
Posting a YouTube video and adding advertisements is not the only way you can earn money from YouTube. Content creators are now selling merchandise created by them, which fans can be able to purchase directly from the channel. By selling merchandise, the profit earned goes to the creator. No need to split it, and the creator has full control over the merchandise they would sell. Merchandise sold usually are made of fan merchandise such as t-shirts, posters, stickers, and button pins. That’s another way of earning money from Youtube.
Create sponsored contents
Sponsored contents are produced by companies or brands. These companies want their products to be advertised on the videos. Sponsors usually vary from different brands, depending on what the creator wanted to advertise. Also, you can easily identify when the video are sponsored. It will include texts such as “includes paid promotion” in the dialogue box. This will show up at the start of the video. In this way, the you can earn extra money while simply uploading the other YouTube videos.
Become an affiliate partner
For YouTube, becoming an affiliate partner means that content creators can also other influence people. You can encourage them to purchase products. When this action is executed, you will earn money in Youtube by being an affiliate partner. As an affiliate partner, you get paid to promote or sell another brand’s product, services, or merchandise. The payment comes once the fans and customers purchase using the affiliate link posted by the creator.
Create a crowdfunding page
Another way to earn money through YouTube is through crowdfunding. Creators put out a crowdfunding page in which the fans are able to donate money to support you. A few of the crowdfunding pages a creator can use are Patreon, and the YouTube Sponsor Button. You can also create their crowdfunding projects. For Patreon, this platform is usually used by artists and creatives. And earnings can be made on a regular monthly basis. You can provide perks such as Early Access, Behind Scenes Access, Shout Outs, Live Events, Merch, and Exclusive Content for people who subscribed to your content. For the YouTube Sponsor Button, the Sponsorships happen on YouTube, so fans don’t need to access any other links. Creators provide Custom Badge, Custom Emoji, Exclusive Community Tab Contents, and Exclusive Live Stream.
Register for license for your Youtube content
Licensing YouTube videos allow the creator to use any YouTube videos available. Upload them on your channel. This will appear as an organic post. Here are the simple steps on how to able to have a Creative Commons License on YouTube:
- Choose a Target Keyword
- Re-Publish YouTube Videos
- Optimize Video for Traffic
- Monetize Video Traffic
What Impacts YouTube Revenue
There are a lot of factors to consider where the revenue earned by creators comes from. One might think that creators only need to meet the views required by YouTube and upload videos to earn money. But that doesn’t end there. Prioritise other factors to make sure that the videos uploaded are guaranteed for monetization.
Do you wonder how much YouTube pays for each video? Technically, YouTube is not paying you for the uploaded vides. But the views gathered by the advertisements in each video. With AdSense, you can earn about $0.01 to $0.03 per view. And for 1,000 views, a creator can earn about $18. This happens as Google provides 68% of the AdSense revenue. This means that for every $100 that an advertiser, company, or brand pays; Google pays $68 to the publisher of the video. Forbes’ also discussed an estimated pay rate to identify how much YouTube is paying the creators. With every1,000 video views you can earn $5. And once the video reaches about 1,000,000 views, you can earn about $5,000.
Revenue earned by YouTubers is usually based on factors. This includes Video Length, AdBlockers, and Ad Quality. The number of views a video can reach, and the number of clicks an advertisement receives are also additional factors. The video length of YouTube videos should be around ten minutes. In this way, advertisements can be places within the video. It also encourages better engagement from its audience.
Ad Blocks
Ad blocks also do impact the revenue you can get. Consequently, this feature by Google lets users limit the ads they see on every video. Advertisements are hindered from being shown on the channel. While this affects negatively, the Ad quality of an advertisement can help earn money. The better the quality of the video is, the more attention it can gain from users. As explained, with 1,000 video views you can earn about a rate of $5 to $10. This is still dependent on the quality of the advertisement. This can help the creator earn more revenue once all videos reach 1,000 views.